Find and buy a flight ticket in 2 minutes
Results
What is airBaltic?
airBaltic is a hybrid airline taking the best practices both from traditional network airlines and low cost carriers. It is a flag carrier of Latvia and one of the prominent airlines of the Baltics and Northern Europe area.
Challenge
Navigate through the complex process of buying airplane tickets. Finding the right dates and times, cheap flights, direct flights, bag sizes, seat placement, checkin information is frustrating and time consuming.
Solution
Complete focus on the most important decision making aspect of the user buying journey. Prominent low-price queues for cheapest months and dates, easy flight selection and combination, prominent navigation flow and easy to understand shopping cart.
Structure
2e Systems was contracted by airBaltic to redesign the User Interface for flight shopping and booking. 2e Systems had subcontracted Upheave on other projects in the past to support 2e Systems’ development team for this important client.
Upheave, having previously integrated with the 2e Systems teams was the ideal partner for the airBaltic project.
A new User Interface rewrite for the next iteration of the airBaltic online booking system was a major undertaking. Upheave and 2e Systems collaborated to successfully migrate the old architecture to a brand-new User Interface built with state-of-the-art tools
Airline reservation system
Problem
Solution
At Upheave we were thrilled to have been chosen as 2e Systems’ partner to implement the complete client facing interface of the next iteration of the airBaltic online booking system.
This was a major undertaking and in the span of a year and a half we have finished the first phase of migrating from the old architecture to a brand new system built with state of the art tools.
One of our biggest goals was shortening the time it takes for the user to complete the finding and buying process.
We've accomplished this with careful consideration of both the user behavior and specific technical decisions that made an impact in getting the correct information in front of the user as soon as possible.
The result is a much cleaner user interface with an immediate overview of the cheapest flights for a given day/month.
Travel date and flight selection have been drastically simplified with additional ease of changing any part of the travel itinerary (number of passengers, destinations, adding vouchers etc.).
Large emphasis was put on mobile user experience as well and there is practically no difference in features between the more generous 'Desktop' experience.
Conclusion
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